Major Developments Major Developments by Calendar Year

March 24, 2015

Model of OSHA Training Guidelines

Filed under: Business — Tags: — Winson @ 3:16 AM

OSHA requires that safety and health program training to be the essential part of employers for protecting the employees from illness and injuries. For conducting training, OSHA has a model with the training guidelines. This model is designed in such a way that even the smaller organizations can afford it, without hiring a professional trainer or purchasing the expensive material. The guidelines are listed below.

Determining whether the training is required
This is the first step in the training process; and it determines whether the problem can be solved by training or not. Training is given to the employees if they are not performing well in their job but safety and health training is given before any problem. Else, accidents occur – because, it would cover both safety and health rules. Problems that are addressed effectively by training includes – incorrect execution of the task, unfamiliarity with the equipment etc.

Identify the needs of training
If the problem can be solved with the help of training, then the next step is to determine what type of training is needed. Here, it is necessary to find out what the employee is expected to do, and in what way. This can be found by conducting the job analysis that shows what the employees should know, in order to perform well in their job.

Identifying the objectives and goals
Once the needs of the training are identified, employer have to prepare the training objectives for the employees. For effective training objectives, the objective should be identified precisely – what individuals will do to show once they would learn or otherwise the objective has been achieved? They also have to explain the important situations under which the individual will show competence and define those points that helped them for their satisfactory performance.

Developing learning activities
Here, the learning activities are identified and described. They help the employees for explaining what they have obtained – the desired knowledge or skills – and to ensure that they can transfer these to their jobs – the learning situation impact the actual job closely. The materials and methods for the learning activity will defer, based on the available resources and the employer’s imagination.

Conducting the training
After following the above steps, the employer has to conduct the training; and the training should be given to the suitable level possible, so that the organization and its meaning will be clear for the employees. Training program should allow the employees to participate in it, and practice the knowledge or skills.

Evaluating program effectiveness
The training program is evaluated to find out how effective it is. This will help the supervisors or the employers to determine the amount of learning achieved; and also, to identify whether the employee has improved his/her performance in the job or not. The ultimate success should be – all the changes in the workplace that reduces the rates of injuries and accidents.

Improving the program
After the evaluation, if it is found that the training is not effective in providing the required knowledge or skills to the employees, then it has to be revised or provided the periodic retraining.

This is the model of OSHA training guidelines. So, it is the responsibility of the employers to make sure that the employees get effective training in improving their skills or knowledge, following these guidelines.
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March 16, 2015

Various Types of Mobile Marketing

Filed under: Business — Tags: — Winson @ 7:59 AM

In order to improve business sales you need to market your products/services effectively among the customers. For this mobile marketing is an effective way especially for small businesses that can’t afford much on advertising or marketing. Mobile marketing is divided into various types. Some of them are listed below.

SMS marketing
SMS (Short message service) marketing is also called as text messaging. It is a type of mobile advertising. Here, the information is send in the form of text that can include, link to the websites, news, offers etc. This text messages are visible in all the phones i.e., from normal to smart phones. It is the traditional form of advertising, but people still follow this method of marketing or advertising as majority of people read their every message and is also least expensive mode of advertising.

MMS marketing
It is similar to the SMS marketing but with some changes in the mode of information they send in the form or message or ad. Rather than sending simple text they send MMS (Multimedia messaging service) that includes images, audio, video and they are same as TV ads. Marketers or advertisers believe that MMS marketing makes a better impressions on the customers but, it is more expensive when compared to the SMS marketing and this type of messages are not supported in all types of mobile phones.

QR (Quick Response) code marketing
This is the most powerful way of driving traffic to the clients website or store and is becoming more popular today. This ad is displayed in patterned square that pops-up in the mobile. This ads are displayed in the mobiles that have camera with QR application. But, the disadvantage here is these ads can be understood by the people who are educated. But, it is powerful mode of marketing as it directly drives the customers to the websites or online content.

Mobile internet marketing
It is also called as mobile web marketing. It involves the usage of both internet and the mobile device to market your service or product. But, for this you need to optimize your website so that it can be visible both in the desktops and the mobile phones. As the mobile users with internet are more today. Mobile web marketing strategies are growing faster.

These are some of the most popular types of mobile marketing. So, utilize these ways and market your products/services effectively among your potential customers.
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March 17, 2012

Hyundai Retail Sales has Recorded Growth of 33% for September, 2011

Filed under: Business — Winson @ 12:22 AM

US has recorded a 10% sales growth in cars for the month of September, 2011. Hyundai motors also has increased its sales growth accounting for 33% of retail sales in US for September, 2011. According to the official data, Hyundai motors sold 450,050 units with 33% sales growth. According to the auto data corporation, the total sales of Hyundai motors for the first nine months of this year including the sales fleet to customers showed 20% sales growth by selling 499,914 units.

Hyundai has promised that their models deliver more than what the customers have expected. Hyundai has been selling huge number of cars and trucks. They also introduced new models with advanced technologies, designs and features. The feedback for these models can be known by the sales they are making. For example, their new model Elantra compact got nearly double sales for the first 10 days of October, 2011. This indicates the growing demand for Hyundai models and the satisfactory levels of the customer.

January 12, 2012

Americans Viewed 4.6 billion Online Video ads in May 2011

Filed under: Business — Tags: — Winson @ 2:39 AM

Among the different ways of advertising through the Internet, video advertising is one which attracts the customers. Advertisers prefer to use online video ads to capture the right customers. Online video ads include display of actual moving video clips in place of the static or animated image. This creates an interest in the viewer to look at it. A comScore study stated that 4.6 billion video ads were viewed by the Americans in May 2011. As per the comScore Video Metrix, the online video ads included only streaming-video advertising. Other types of video monetization like branded players, overlays, homepage ads, matching banner ads and so on were not included.

The study revealed that the online video ads reached 45.4% of the total US population. The frequency of video ads viewed per viewer in May 2011 was found to be 33.7. Among the many online video properties viewed, Hulu stood first. More than 1.3 billion online video ad impressions were accounted by Hulu. Hulu video ads were found to reach 9.2% of the total US population. The frequency of ads per viewer for Hulu was about 47.6.

Following Hulu were Tremor Media Video Network which ranked second highest among the online video ad properties and the highest one among the online video ad networks. It accounted for around 700.8 million video ads. It was followed by Adap.tv (642 million), BrightRoll Video Network (565 million) and Undertone (291 million).

During May 2011, more than 2 billion minutes were spent in watching the online video ads. The highest duration of online video ads was accounted by Hulu which was found to be 560 million minutes. The comScore study also revealed that online video ads accounted for 12.6 percent of all the videos viewed (that included video content also), and 1.2 percent of all minutes spent on viewing online video. It can be reflected from the study that most of the Americans view online video ads through various video ad properties. (more…)

November 4, 2011

Know About the Ownership of Mineral Resources in US

Filed under: Business — Tags: , — Winson @ 7:20 AM

The word mineral has a variety of meanings and the list of minerals varies from state to state. In general, ores of metals, coal, oil, natural gas, gemstones, dimension stone and other materials which are extracted from the ground. In most of the countries in the world this mineral wealth belongs to the government irrespective of the ownership of the property. In such countries, the land owner should inform the government if he/she found any minerals under his land. Without such action he/she is not supposed to extract or sell the land containing mineral deposits.

However, in USA and few other countries, any person or organization, who owns the land which was later found to have mineral resources is the owner of all the minerals in his place. The land lord can extract them, give the rights for lease or can sell the rights directly to any person he/she wishes to. In short the land lord owns both surface rights and mineral rights. In other terms this complete free ownership is known as fee simple estate.

The basic ownership of the individual is termed as the fee simple estate. In fee simple estate the owner controls the outer surface, inner surface, and also the air above his property. The ownership offers him the freedom to sell, lease, gift the rights of the property in any of the ways.

The laws on mineral rights vary from one state to another state. Some have different kind of law about the transfer of ones mineral rights to another and also the laws for governing drilling and mining activity. Before leasing or selling the mineral rights one needs to know the laws of his/ her own state by consulting an attorney who have sound knowledge on all these issues.

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