According to the data from the Indian auto market, Honda, Maruti and Hyundai are the most demanded brands. Most of the customers are searching for these products in Internet. Volkswagen and Fiat are the least demanded brands. According to the Google India’s Auto Industry reports, vehicle related search in Google has grown to 84% in 2010.
The report shows the impact of Internet on auto sales with more and more consumer searching for new launching products, feature, prices and availability of the products. This trend is resulting in the competitors in the auto industry promoting their products through digital advertising.
As per the report for the period of January 2010 to March 2011 most of the consumers search for Maruti motor cars. The followers are Honda Siel cars and Hyundai motors. GM is also having good demand as it stands at 4th place and the 5th position is occupied by Tata motors. Toyota, Ford, Volkswagen and Fiat take their places at 6th, 7th, 8th and 9th positions respectively.
Entry and mid level priced cars are most searched cars whose prices are nearly in between 2-6 Lakhs. Maruti Alto K10 is the most searched model followed by Ford Figo and Hyundai i10 Next Gen. Reports said that many auto industries are spending huge money for digital promotions. They are spending 10 percent of advertisement expenses only for digital promotions.