As the number of companies and businesses are entering the market to satisfy the customers the competition is increasing. One of the strategies used by the companies to sustain in this competitive market is to make use of SMS marketing. Sending messages to people via SMS messages is a great strategy because the message is delivered to the customer directly. Bulk SMS services are in great demand, due to their cost effectiveness. Bulk SMS service helps in sending a message to large number of people at one instance.
The strategies used for SMS marketing for a business are:
Mobile Coupon Marketing Campaign:
Coupons are one of the methods used by marketers to attract customers to make a purchase. An SMS coupon promotion can have several layers. The mobile number can be published in different ways, which when called by the customer, gives a brief message and then instantly a text message is received by the customer which has the coupon code or discount amount.
Customer Surveys:
Using customer polls or surveys is an effective way to gain insight into your customers’ needs and wants and also promote your products or services. Customers could be given a link to a URL where they can see options for the new spring line and be provided a discount.
Service Reminders:
The appointment attendance can be improved by communicating through SMS, which is found to strengthen communication between business and customer. SMS is a very easy and affordable method of improving the business communication with customers. Professional services can use this strategy as a reminder for services such as oil changes, pest control visits, lawn servicing calls, home repair etc. SMS communication is not only used for communication with customers, but also used in business-to-business calls related to maintenance contracts.
The reasons for using SMS marketing strategy by a business:
- It is interactive, personalized and cost effective.
- They can reach the customers anytime at any place.
SMS marketing is affordable for companies or businesses to promote and sell their products and services. This will also help in creating brand awareness.