According to the IAB US Online Advertising report, there is continuous and significant growth in Internet on comparison with other media.
- In US market share, TV distribution continues to be in the leading position which is $26.2 billions.
- The second place is taken by News papers, which is $24.6billions in US market share.
- The Internet occupies 3rd place in US Market share, which is $22.7 billions.
- The top 10 ad selling companies continue to remain concentrated on online advertising. This accounted for 71 percent of total revenues in Q4 of 2009, which was down slightly from 72 percent as in Q4 of 2008.
- 11 percent of revenues for Q4 of 2009 were accounted by 11 to 25 ranked companies on comparison to the 12 percent as in Q4 of 2008.
- The companies which were ranked from 26 to 50 accounted for 8 percent in both 2008 and 2009.
- As per the report, the United States internet advertising revenue was $22.7 billion in 2009. The internet advertising revenues faced a decrease of 3.4 percent over 2008.