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May 4, 2010

American Consumers Give More Preference To Image

Filed under: Shopping — Tags: — Winson @ 7:06 AM

Americans generally have serious concerns with their physical appearance, and most of them are willing to attempt anything that will boost their image. According to survey conducted by an American Demographics, 87 percent of adults say that they are ready to change any part of their body for cosmetic reasons and only about 28 percent of American adults feel themselves attractive.

Primping (dressing neatly) and preening (beautifying) are integral human characteristics. People purchase jewelry to draw attention to a body part or distant from a body part.

Psychologists say that women more possibly takes care about how they look, whereas men assesses themselves by what they can do. Due to the inheritance in the human psyche, most jewelry is purchased by women.

A new study reveals that the richest Americans, who are upset by the state of the economy, are cutting back on expenditure on luxury items and jewelry, as they are more bothered about their own financial security and worried that the recession will last more than a year.

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