Manufacturers in the automotive industry are constantly looking for new ways to maintain their competitiveness. Only developing innovative products as soon as possible could make a difference. To be top seller in the market, manufacturers have to suffer various pressures like reducing product development time, safety issues, fuel efficiency, warranty costs, and styling. These goals are set to meet the increased demands and expectations.
Time-to-market policy is a critical issue in manufacturing industry. As per this policy competitor manufacturer has to launch his product as soon as possible. It all because if the same design is launched by other manufacturer before them in market, then the value of this innovation will get lost. A few days delay could result in a loss of millions of dollars loss. So, to reduce automotive development time and to achieve desired goals, manufactures are using engineering simulation technologies. Simulation technologies includes following major steps:
- Integrated simulation
- Refining ride
- Racecar design
- CFD for design improvement
- Advanced aerodynamics
- Engine development
Manufacturers, to win the race of competitiveness in the automotive market did make all these developments. This race to market yields many profits to customers like lower engineering costs, reduced prototypes tooling costs, and best product from core teams.